Robert Maxfield (L) – President, PGA of GB&I with Rishi Narain (R) – Head of Events, Sponsorships, and Memberships at AGIF
The 2025 PGA Members’ International Conference, in Phuket, saw attendance from 75 PGA of Great Britain & Ireland members and industry professionals from across Asia, and was open to all club owners, superintendents, coaches, industry professionals and managers—focused on equipping attendees with forward-looking strategies to meet the evolving demands of the golf industry.
India’s lone representative at this important educational event was Rishi Narain, in his capacity with the Asian Golf Industry Federation, as Head – Sponsorship, Events & Memberships. The event ran under the theme “Driving Success: Innovation & Technology for Golf Leaders and Coaches.”
Laguna Golf Phuket hosted the 2025 PGA Members’ International Conference
Keynote presentations included Andrew Johnston (GM and Director of Agronomy, Sentosa Golf Club), who detailed the club’s sustainability roadmap, Gareth Knight (Toro Southeast Asia), who showcased turf technology innovations aimed at enhancing efficiency and environmental stewardship, and Renee Xu (VP, Club Car).
PGA of GB&I Chief Executive Robert Maxfield opened the conference with a strategic outlook for 2025, while sessions led by PGA Master Coach Jonathan Wallett and golf experience digital marketing expert Carl Heaton delved into coaching and consumer engagement. Heaton’s workshop on AI-driven strategies for management and instruction drew particular interest among delegates.
Renee Xu – VP Asia Sales, Club Car
With Toro and Club Car as headline sponsors, the event served as a key networking and learning platform for attendees to adopt global best practices in club operations, agronomy, coaching, and technology adoption.
The conference reinforced the growing relevance of sustainable course management, data-driven coaching, and technology-enabled customer engagement in shaping the future of the game across Asia.
Learn more about the conference here: 2025 AGIF conference.