Hero Motocorp makes big news during Masters week

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Indian fans can watch live Masters coverage on FanCode

Hero MotoCorp, the title sponsor of the Hero Indian Open for more than a decade—both for Men and Women—is front and centre, again, at The Masters with their signing of Indian-American PGA TOUR superstars Akshay Bhatia and Sahith Theegala as global brand ambassadors. Both athletes are debuting the Hero logo on their apparel this week at the 89th Masters from April 10-13 at the iconic Augusta National Golf Club.

Akshay Bhatia and Sahith Theegala at the media announcement by Hero

23-year-old Akshay Bhatia, already a two-time PGA TOUR winner, has amassed over $10 million in his short career so far on the PGA TOUR and is 24th in the world rankings while 27 year old Sahith Theegala, currently  ranked 26th in the world, straddles the $20 million mark in PGA TOUR earnings and is rapidly becoming one of the most recognisable faces in the sport. 

Over the past two decades, Hero has supported marquee events such as the Hero World Challenge (PGA TOUR), Hero Indian Open and Hero Dubai Desert Classic (DP World Tour), and Hero Women’s Indian Open (LET), while also sponsoring rising Indian stars across both the men’s and women’s games.

Asian contenders to watch in 2025
With The Masters providing a global platform, a number of Asian golfers will look to emulate Japan’s Hideki Matsuyama, who became the first Asian winner of The Masters in 2021.

    • Tom Kim (Korea)
    • Sungjae Im (Korea)
    • Kevin Yu (Chinese Taipei)
    • Byeong Hun An (Korea)
    • Hiroshi Tai (A) (Singapore) 

23-year-old Hiroshi Tai of Singapore and 21-year-old Jose Luis Ballester of Spain, who were also part of the 12-player All-Star teams from Asia-Pacific and Europe, respectively, in the 2025 Ryder Cup-style match (Bonallack Trophy) earlier this year, are 2 of 4 amateurs playing in The Masters this week.

Tai, who is a 3rd-year student at Georgia Institute of Technology in Atlanta, is the first Singaporean to play in The Masters, and earned his invitation by winning last year’s NCAA Division One Men’s Championship, the top title for U.S.-based college golfers.

Ballester qualified to play at the Masters after winning the US Amateur at Hazeltine last year. As tradition dictates, it means he was paired with reigning Masters champion Scottie Scheffler in the opening draw, and played in an eye-catching trio completed by former world number one Justin Thomas.

4 Indians have been invited to play in The Masters till date:

PLAYER

YEAR RESULT

Jeev Milkha Singh 

2007
2008
2009
T37
T25
Missed cut
Arjun Atwal 2011 Missed cut
Anirban Lahiri 2015
2016
T49
T42
Shubhankar Sharma 2018 Missed cut

 

The Masters arrives with compelling narratives: Rory McIlroy will chase his career Grand Slam, Scottie Scheffler will attempt to defend his title, and top-tier LIV Golf players will tee it up alongside PGA TOUR stars. But for Indian fans, the spotlight will be on how Hero’s investment in players like Bhatia and Theegala bridges the gap between local aspiration and international stardom. Their potential appearances in India—perhaps at the Hero Indian Open—could be pivotal in engaging younger audiences.

As India continues to deepen its relationship with the global golf ecosystem, The Masters serves as both a window and a benchmark. From the pristine fairways of Augusta to courses back home, the Hero-powered momentum behind Indian golf has never felt more tangible.

Day 2 of the action commences today, and FanCode, the live streaming App and OTT platform, has exclusive TV and digital rights in India for The Masters, with the tournament telecast being presented by Hero MotoCorp.

Broadcast schedule for The Masters

April 12

12:30 AM

April 13

9:30 PM

April 14

9:30 PM

 


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